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  1. 1

    Andre

    Cant agree more ! Nothing wrong if magazines sell some of their editorial as long as the editor and not the client decides what gets printed. If its ad revenue and not the cover price that makes the money for magazines then hell no don’t sell them,give them away. Also make them easily available like inflight magazines do. I can say for a fact that the half a dozen or so airline magazines ad revenues are definitely not in decline. Without mentioning a specific title I know of I can say revenues have grown by approximately 200% over the last two and a half years. As an ad sales rep It concerns me that only about 10% of its revenue is coming from media buying house?.

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