Chris Botha | The Media Online

The Future of Media Conference shifts to a digitised, online series at the end of May

Posted By: TMO Reporteron: May 20, 2020In: News

The Future of Media Conference, scheduled to take place in Parktown on 1 October 2020, will be going ahead as a series of online events as of 29 May 2020. Read more

25 ways the COVID-19 outbreak will impact on SA media environment

Posted By: Chris Bothaon: March 17, 2020In: Media agency

As South Africans adjust to a new reality, lifestyle habits are changing that will in turn impact media habits. The Park Advertising Group has compiled 25 points that it believes will impact... Read more

It’s a fact: Emotional clickbait always wins

Posted By: Chris Bothaon: March 13, 2020In: Opinion

Let’s look at the facts and figures. Let’s crack a book open and do some of our own homework on a topic before being dragged down an emotional rabbit hole. Read more

The power of positive sentiment, rugby and great business

Posted By: Chris Bothaon: November 26, 2019In: Opinion

As media and communication experts, it is our job to set the narrative for what works in our country. Read more

Agencies need to stop being punching bags for clients, stand up against unreasonable demands

Posted By: Michael Bratton: May 30, 2019In: Media agency

Agencies must become more proactive, instead of passive, and need to grow some teeth to rebuild trust, a global media agency said recently. Do South African agency executives agree? Read more

The leadership dilemma in the advertising and media industry

Posted By: Chris Bothaon: May 17, 2019In: Media agency

[COMMENT] “Maria Ramos appointed CEO of Park Advertising Group (NOT REALLY…)” … A similar news headline recently caught my eye: “Maria Ramos tipped to head up Eskom unbund... Read more