After a lengthy void in consumer and brand research in South Africa, after the demise of AMPS, there are now two competing, almost identical data-sets. Read more
Media research has undergone a huge transformation and upgrade in the past few years and the establishment survey (ES) now provides the perfect tool for cross comparison of research from dif... Read more
It’s been a tough time for the publishing industry, with a number of titles shutting up shop, but a few have managed to grow. In another year of carnage for publishers, picking the top perfo... Read more
Well now that wasn’t so bad. I’ve asked the first Twit question and we’re over the first ES obstacle. Nobody has sent me for counselling with Robert Ruud, or stopped following me on Twitter.... Read more
SAARF’s new proposed marketing research was met with scepticism, concerns and optimism by interested parties in the media industry who attended an event detailing it, at the end of last week... Read more
At the end of last week, the South African Audience Research Foundation (SAARF) brought together the media industry to reveal its proposed new marketing research currency designed to replace... Read more