Make a date: MRF’s latest MAPS data set for 13th release
The Marketing Research Foundation’s (MRF) upcoming Marketing All Product Survey (MAPS™) data set, which covers the fieldwork period from July ...
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Tag: AMPS
Collaborative JICs would create a wealth of media data
Herein lies the key benefit for all stakeholders: the creation of an ES that is used as a hub to ...
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The Marketing Research Foundation updates the industry
The MRF believes that the need for MAPS is more critical than ever and is working tirelessly with partners and ...
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Media Beyond The Numbers: Is SINGLE source the answer?
Should single source research be the go to for South African research? Nkateko Mongwe emphatically says YES, with these three ...
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PRC, Nielsen and IAB SA to fuse their data-sets
After a lengthy void in consumer and brand research in South Africa, after the demise of AMPS, there are now ...
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TGI is the perfect brands tag on to the ES
Media research has undergone a huge transformation and upgrade in the past few years and the establishment survey (ES) now ...
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