Herein lies the key benefit for all stakeholders: the creation of an ES that is used as a hub to fuse the different media currency surveys. Imagine having a single fused survey that includes... Read more
The MRF believes that the need for MAPS is more critical than ever and is working tirelessly with partners and members to make it a reality. Read more
Should single source research be the go to for South African research? Nkateko Mongwe emphatically says YES, with these three reasons why. Read more
After a lengthy void in consumer and brand research in South Africa, after the demise of AMPS, there are now two competing, almost identical data-sets. Read more
Media research has undergone a huge transformation and upgrade in the past few years and the establishment survey (ES) now provides the perfect tool for cross comparison of research from dif... Read more
It’s been a tough time for the publishing industry, with a number of titles shutting up shop, but a few have managed to grow. In another year of carnage for publishers, picking the top perfo... Read more
