Vodka martini, shaken not stirred: The case for cinema
Cinema remains a high-impact advertising medium post-Covid South African cinema reach requires multi-circuit buying Cinema audiences are young, digital, and ...
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Tag: The MediaShop
MOST Awards in pictures: Celebrating excellence
The return of the MOST Awards was celebrated widely, with media owners and media agencies out in force celebrating service ...
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Lemons, lemonade: Just another day in paradise
This year, I celebrated working in the advertising and media industry for 25 years. I’ve now officially spent more than ...
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Inside out: The new brand ambassadors
South Africa’s digital ecosystem has increased momentum in social media engagement, with platforms like LinkedIn, Twitter, Instagram and TikTok shaping ...
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Celeb vs. nano influencers: What SA brands need to know
In today’s digital landscape, influencer marketing has evolved from a mere buzzword to a cornerstone of brand strategy. South Africa, ...
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Awards Wrap: DStv Content Creator Awards 2024 entries open, Shop! SA Shopper Marketing Awards call for entries, record number of entries for Top 16 Youth Brand Awards
The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media. ...
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