Consumers want more, better, faster, cheaper and can we have it now please? These recurring themes are popping up more and more in everyday life. After fetching one child from school to drop... Read more
The very mention of influencer marketing makes advertisers think of celebrities purely on a micro and macro level. But let’s get back to some every day heroes – the nano influencers. Read more
From a spend point of view, cinemas declined by 66% compared to 2019. Cinema reported no ad-spend for a solid five months. Read more
'Twitter considering subscription service.' The question is, what could they offer that would make us spend money on tweets, and where will it leave our advertising audience? Read more
If there is one thing that 2020 has taught us – it’s that you can do anything from anywhere. But what does this mean? Read more
Twitter recently launched its version of Facebook and Instagram Stories, called Fleets. As with all Stories, these disappear after a 24-hour exposure period so Twitter isn’t offering anythin... Read more
