Tag: The MediaShop

By aligning with relevant topics, brands can tap into the collective consciousness and engage in meaningful conversations.

Constant power surges are bound to cause technical glitches and damage digital screens, which will surely require costly repairs and ...

As a marketer, it is important to understand the consumer behaviour factors that influence decision making to best guide consumers ...

Brands must ensure that their advertising aligns with their values and communicate them consistently across all channels.

BeReal is riding off a human truth that people are craving authenticity. The app encourages people to "show your friends ...

Some time ago I read a McKinsey & Co. article titled 'When agile marketing breaks the agency model'. Though this ...