Generation Z is here. Here's how to deal with condescending eye contact, zero attention span and multiple platform viewing. Read more
The plain and simple truth is that Facebook and Google HAVE taken over the world... should we be worried? Read more
More and more brands are finding it difficult to trade in this ever changing and difficult market we find ourselves in. The biggest challenge is remaining relevant to a core target market. Read more
Influencer marketing captivates audiences by using individuals that consumers know and trust... so marketers are finding influencer investments to be not only worthwhile, but necessary. Read more
The new approach to TV planning is to look at video communication, and not just linear TV. A ‘video plan’ contains a mix of TV plus YouTube plus Facebook plus GDN to build reach against the... Read more
Radio has strong and enviable offerings: Reach, immediacy, frequency, geographic targeting, daypart targeting, language targeting. Read more