We need to move away from being fixated on action type campaigns only and see the relevance of generating real brand affinity among our audience. Read more
The Media Online’s weekly round up of moves in media. Breaking news: HelloFCB+ wins creative and strategic duties for the City of Cape Town The City of Cape Town has handed HelloFCB+ t... Read more
A trip to Limpopo for a digital media strategist to immerse herself into what the province had to offer, and to gain insights for her work, went beyond preconceived expectations. Read more
There’s still work to be done, but embracing each other’s differences while seeing what brings us together, is the key to advertising to all, in the future. Read more
Two MOST Awards judging panels, featuring past winners and experienced industry leaders, were held to find the most deserving winners of the individual awards this year. Discussed at the gat... Read more
Unfortunately fear, ignorance and stigma are still the main contributors to brands not being fully inclusive, but in a country as diverse as ours, representation of our rainbow nation should... Read more
