I have long been an advocate of Pick n Pay, admiring and talking up how much they do to both attract and retain customers with their Smart Shopper loyalty programme and their various promotions to create sticky customers. That was until I was killing time in a reception and picked up a newspaper only to […] Read more
Regardless of what it is that you sell, the question that remains is this: what are you doing to create and keep truly sticky customers? Late last year I was full of praise for what Pick n Pay were doing to both attract and retain customers with their Smart Shopper loyalty programme and their Stickeez […] Read more
