Deirdre King is managing director of Jacaranda FM. After matriculating from Pretoria Girls High School, she studied law at Pretoria University. During her studies she worked at the Irene Film laboratories, which sparked a passion for film and saw her embark on a career culminating as a film producer. After time spent producing successful television commercials, King opened her own businesses before joining Mortimer Harvey as a business unit director. While being part of setting up a new retail division at Joe Public on contract, King was approached by The Walt Disney Company to Head up Marketing & Communications for Africa.