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RIP legendary ad man
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Picture this!
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Prioritise client and team relationships
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Derek Abdinor runs ACME, South Africa's network for independent publishers and consults to established companies in optimising their digital businesses. He would like to see a healthy media ecosystem where media, brands and advertisers can thrive; where foreign and corporate control of our digital media is limited; where free speech allows us to build the society we believe in; and the introduction of a new ethic that will portray our industry as one of virtue and value.
The media landscape, and the underlying economy which defines it, is making a mockery of strategies written up in more...
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