Justine Cullinan believes that radio enables the coming together of many people in the sharing of stories and the global language of music. She works in radio because it changes people’s lives. At 5FM Justine sets the standard for broadcast management with a vision that ultimately takes responsibility for the creation of the most memorable experiences that South Africans will make in their youthful years. Her vision for 5FM is to ensure it is so entrenched in the minds and hearts of youthful South Africans, that it is a fundamental conduit for them to remember the best times of their lives.
Cullinan graduated from Rhodes University Cum Laude with an Honours degree in Journalism and Media Studies in 2005. She cut her teeth working in PR and talent management under comedian John Vlismas and then at a small PR and Brand Management Agency called Red Cube owned by Danni Dixon, now JHB MD at Hunt Lascaris.
In 2008, she made her big career leap landing the coveted spot as Marketing Manager of 5FM. Her love for radio, dynamic personality, can-do attitude, meticulously planned strategies and all-in-all hard graft together with the 5FM team saw the listenership increase from 1.65 million to over 2.3 million in four years. The station also won Coolest Radio Station at the Sunday Times Generation Next Awards for the duration of her tenure. By the time Justine began looking for a new challenge, she was accepting the MTN Radio Award for Station of the Year along with the 5FM team.