Kirsty Carlson is the founder of Synapse Media, Beyond the Billboard and the Her Collective Mentorship Programme. She is a media consultant and business owner. Experienced senior leader with a demonstrated history of working in the South Africa and Rest of Africa media & advertising industry. Skilled in Regional leadership, operations, client service, OOH Strategy, Award winning innovation, Africa Media Strategy, planning & buying, key media negotiation skills, and a financial & administrative background. Strong and successful in managing senior stakeholder relationships.