Leslie Adams is a seasoned media executive with a career spanning print, broadcasting, cinema, and digital platforms. He has held senior commercial roles across leading media brands, including CNBC Africa and Forbes Africa, Ster-Kinekor and now, Reach Africa.
Adams' career has seen launch the largest consumer electronics magazine on the continent to doubling the market share of Ster-Kinekor, the largest cinema exhibitor in Africa.

In 2021, he joined Reach Africa as sales director. Reach Africa is a leading specialist in Connected TV (CTV), Advertising Video on Demand (AVOD), and Free Ad-Supported TV (FAST) monetisation, helping brands engage high-value audiences while enabling content owners to maximise revenue across the continent.

Adams is particularly passionate about the fast-paced world of streaming and is a regular media commentator on the evolving over-the-top (OTT) and digital content landscape in Africa.