Russia 2018 will be an acid test of just how robust football’s global TV audience is, and of the inroads digital and social media have made into traditional broadcasting territory. Read more
American football’s Super Bowl Sunday is the biggest annual event in US sport, and one of the biggest in the world. Some of the Super Bowl’s typical numbers are mind-blowing: a domestic TV audience of 114m people; 25m tweets posted during a game; companies paying $4.5m for a 30-second slot during one of the game’s […] Read more
Adidas has reportedly decided to terminate its sponsorship deal with the IAAF, the governing body of world athletics, amid negative publicity around allegations of doping and corruption. The 11-year deal was set to end in 2019, and according to the BBC, Adidas paid US$33m for the right to be associated with sports ranging from the […] Read more