Activations can make brands fly, or flop
Activations bring brands to life, communicating face-to-face with target audiences. But, asks Taryn Arnott, does it always work? Flash mobs...
To deal or not to deal: the future of group-buying sites
Groupon, Wicount and Vuvuplaza are just a few of the numerous group-buying projects that took South Africa by storm. Taryn...
The giant is growing…some more
You may have heard about the KwaZulu-Natal (KZN) issue around the Media24, Paarl Coldset and Natal Witness merger but what...
Newcomers’ trends: from hyper-local to geo-micro
There seems to be no end to new media, so we must be in a flourishing industry. Taryn Arnott finds...
