I am a British-Italian creative producer and academic based in London. I hold a PhD Film from the University of Westminster focusing on transmedia practices in the digital era. I am the co-founder of the production studio Daitona and its advertising division, DOGODOT. We make films, documentaries, commercials, TV projects, docu-mapping and VR experiences with a transmedia approach. My works as a writer, director and producer have been distributed internationally and showcased in A-list festivals around the world, including the prestigious Venice Film Festival. I joined the University of Greenwich in January 2024 as an Associate Professor in Film and TV. Before that, I served as Senior Lecturer and Course Leader BA Media and Communication at the University of East London for four years and worked as an Associate Lecturer with many academic institutions, including the University of Westminster, the University for the Creative Arts, Bucks New University, the Royal Central School of Speech and Drama and Sapienza - University of Rome.