Advertising

Access isn’t enough: Cannes rewards curiosity, preparation, initiative and active participation. Simple ideas can be powerful: Great work starts with...

AI is transforming advertising: Generative AI is speeding up creative production, with 78% of South African marketers already using AI...

Nielsen will acquire DoubleVerify for $2.15 billion, combining audience measurement and media verification in a business serving more than $300...

Context may become more valuable than targeting: Conversational AI shifts advertising from identifying who a consumer is to understanding what...

At some point the news will make its way out to the wider advertising public. Or maybe it won't, because,...

Adtopia has announced the addition of three new channels to its DStv television network: BASE Pulse (channel 322), WildEarth (channel...