Advertising
Social media and branding: Behind Kylie Cosmetics’ success, new marketing rules and risks
The new reality of marketing in the era of social media is that while brands can rise faster, they can...
Read moreDetails
Using audience data to give programmatic a powerful push
If you haven't started using audience data in your programmatic buying, here are five tips to get started today.
Read moreDetails
Women in advertising: A journey of transformation
Gill Randall, joint chief executive officer of Spark Media, talks to Sheila McGillivray about how women in the advertising industry...
Read moreDetails
Bad day at the office for WPP
It was a bad day at the office for global advertising giant WPP on Wednesday. Its shares tumbled by 12%...
Read moreDetails
ASA undergoes radical restructuring, ready for business
The Advertising Standards Authority of South Africa (ASA) has undergone radical restructuring with a new acting CEO in place, major...
Read moreDetails
Social media in SA is giving consumers power to discipline corporations
More than 20 years after democracy it seems incredible that a leading South African insurance company, Outsurance would put out...
Read moreDetails
