Advertising
The new normal for automotive advertising
The automotive industry, not just in South Africa but globally, is being disrupted. It is experiencing a new normal, with...
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Where are all the feminists in digital?
OPINION: Just this week Google made headlines when an internal memo distributed by one of its engineers went public. His...
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Government comms challenges and how to address them
Churchill Chawane, the recently appointed head of public sector at Mediamark, provides content and insight into the public sector to...
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Why sponsorship works
The first episode of the seventh season of GOT (Game of Thrones) shattered all previous viewing records. In the US,...
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A game-changer for the world of audio advertising
The development of programmatic ad buying and selling has revolutionised digital media across most formats, from display to video, desktop...
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Why the advertising industry should cheer new rules on gender stereotypes
Britain’s advertising watchdog is introducing tough new standards, which could ban adverts which feature potentially harmful gender stereotypes. This could...
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