Advertising
AMASA in Joburg to host panel discussion on new Establishment Survey
The Advertising Media Association of South Africa's Johannesburg chapter is hosting a panel discussion featuring leading players in the media...
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Breaking our attachment to traditional advertising
The idea that brands are underspending in digital is a common assumption that needs to be tested. Some brands are...
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Diary of a #CannesLions2016 judge: Orwell, Oliver and Occulus
Eoin Welsh is one of nine South Africans elected as judges at this year’s Cannes Lions Festival of Creativity with...
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The anatomy of a successful advertising campaign
The components that make up an advertising campaign can be compared to different body parts. And just like body parts,...
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#MannesInCannes: Half-time catch up
I come up for air/ the jury is pissed/ there’s a favourite We’re nearly halfway through this year’s Cannes Lions...
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The 360-degree campaign: Time to hold hands with a publisher
The 360-degree campaign is the way we have to speak to our consumers. At Soccer Laduma our experience in following...
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