Advertising
Operation Khanyisa campaign chosen for Cannes ‘Creative for Good’
Draftfcb Social Marketing's Operation Khanyisa campaign has been chosen or the World Economic Forum/Cannes ‘Creative for Good’ website launching at the...
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‘Sleep with your customers and smash your brand!’
Martin Lindstrom, brand specialist extraordinaire, who appeared on the cover of Time in 2009 as one of the world’s 100...
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Radical transparency is coming to TV advertising
Transparency is coming to television advertising – radical transparency – and the marketplace will never be the same. Dave Morgan...
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Did video kill the radio ad copywriter?
Who’d be a copywriter? As the wordsmith in the traditional creative duo of writer and art director, the copywriter is...
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Putting media agency heads together
ADVERTISING MEDIA FORUM: Britta Reid says that the only way forward is to bring digital and traditional experts together to...
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An ombud scheme for the advertising industry?
The South African Advertising Standards Authority of South Africa (ASA) has applied to be recognised as an ombud for the...
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