Advertising
Has the advertising industry lost its way?
The advertising industry is in crisis. Many people hate ads and as some research is telling us, ads have lost...
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Are loyalty programmes an untapped opportunity for brands?
more brands to create and communicate value in new ways.
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Apple’s ‘Auction’ ad drops the mic on third-party data
Apple does these amazing ads from time to time. There's '1984', 'Think Different' and now 'Data Auction'. It’s a reminder...
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Key issues for a successful ad-supported Netflix
First, let’s be crystal clear: Neither Reed Hastings nor Netflix need my advice. They have built and operated one of...
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Local businesses need local insights to maximise Google Ad spend
For businesses new to Google Ads, a lack of knowledge and experience means that many SMME owners are unsure of...
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20 years later … ad agencies and media are still wimps
Every now and then I look back into my archives to see if anything in the media world has changed....
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