Communications
Why the humble press release will strike it rich
As communication tools go, there’s nothing more unassuming than the humble press release. Even some PR professionals seem to apologise...
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Architects of their own brand damage: Tshepo Kgadima, PetroSA and Cell C
It is now common cause that Tshepo Kgadima has been fired as chairman of PetroSA, SA’s state-owned petroleum company. What...
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Translation as cost or opportunity – lessons from the journeys of others
When companies expand into new markets, the decision whether to translate their product interface, support literature or marketing depends on...
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Video is stealing the media show – except in South Africa
South Africa's pitiful internet speeds and hideously expensive data tariffs are just two of the many reasons why the future...
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Good leaders are visible
Stop and ask anyone to identify political leaders holding executive office in South Africa and you will be shocked at...
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Making your mark with personal branding
Do you pay as much attention to your brand as you do to your company's? You should, says Ronell Swartbooi....
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