Agencies
#TenYearsInMedia: Adaptability to change and open-mindedness are key
What was the most disruptive influence on media over the past 10 years and what will have the greatest impact...
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Strong brands generate significantly superior shareholder returns
The performance of strong brands were less affected by the 2008 financial crisis and recovered a good two and a...
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Metrics and measurement maketh brand equity
Measurement and evaluation are crucial for any marketing campaign... the process is a marketer’s best friend because if you don't...
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Marketing services: Driving sales is all about the data and the insights working hand in hand
Mediamark walked away as the winner of the inaugural Marketing Services Award at this year’s MOST Awards. Here’s why this...
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Corporate culture: Listen to lead
We have come up with so many ways to communicate in any way we want, at any stage of the...
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Do not ‘skip ad’: Captivating advertising that breaks through the clutter
The motto of this story is that if you want to get someone’s attention in this day and age, then...
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