Agencies

It’s near-impossible to capture the undivided attention of today’s consumers who routinely multitask across a number of devices, media and...

There is a disagreement as to whether it is better to work with a full-service media agency with digital input...

In an earlier post I referenced the prevalent influence of ‘internet thinking’ in China. When it comes to social media marketing that...

OPINION: Over the past 10 years of working in the PR industry I’ve encountered varying degrees of admiration, disinterest and complete...

What is the difference between Millennials and Generation Z and why  should marketers care? Louise Hefer answers the questions. “Hey Pete,...

Today’s women have little in common with the figure of the typical housewife who dominated the 1980s. Yet, marketers seem...