Agencies

I recently wrote a column about the evolution of the agency business that resonated with many of you. Still, a...

Brand loyalty is strengthened when a business reacts promptly to negative customer feedback and does their best to rectify the...

Innovation. It’s a buzzword on everyone’s lips; a strategic priority of many organisations; and what many consider the ultimate driver...

One day when God became so angry with mankind after their vain attempts at building the tower of Babel, to...

The advertising business now changes about every 10-15 years. We’re at the tail end of the Media Era, about to...

Fortunately there are PR folk who understand what the media needs, but there are so many more who don’t. Peta...