TheMediaOnline’s latest news about mobile media.
The local digital advertising space is awash with numbers since the advent of new social media and mobile marketing platforms that lend themselves to rich reporting. Read more
It will become increasingly more important to consider and address how the technologies such as AI may affect women. Read more
By understanding the value of customer touchpoints and actions taken, marketers are better positioned to make more strategic media allocations. Read more
Targeting niche consumers, constantly refining your offering, and using brand ambassadors are some of the marketing lessons from CrossCall’s SA launch. Read more
No matter the technology, it’s still vital to reach the right customers, with the right message at the right time. Read more
High data costs, the Google and Facebook duopoly, questions around viewability, ad fraud, return on investment and brand safety constrain the growth of mobile advertising in South Africa. Read more
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