TheMediaOnline’s latest news about mobile media.
One of the biggest challenges to mobile advertising is the universal lack of standard/agreed definitions around mobile ‘viewability'. South African agencies and publishers weigh in. Read more
Digital in Africa is neither explorative nor exploitative. It’s what we eat, live and need to survive. The digital revolution in Africa is driven by mobile. Read more
The Mobile Marketing Association has released a white paper addressing the most prominent problems facing agencies, publishers and brands today: brand safety, ad fraud and viewability. Read more
With the internet age, international banking and in the near future, cryptocurrency adoption, sending finances home is easy, fast and safe. Here are top 5 apps that make it happen. Read more
A mobile app created by students, Chommie offers wide-ranging services and opportunities that targets, but is not limited to, the student community. Read more
Viewability is the number one concern facing digital advertising... and the reason why South African agencies and publishers should get involved as soon as possible. Read more
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