TheMediaOnline’s latest news about mobile media.
Viewability is the number one concern facing digital advertising... and the reason why South African agencies and publishers should get involved as soon as possible. Read more
“Someone on TV has only to say, ‘Alexa,’ and she lights up. She’s always ready for action, the perfect woman.” ~ Sybil Sage USC Sociology Professor SafiyaUmoja Noble says virtual assistants... Read more
It is remarkable how speedily the smartphone has extended connectivity and revolutionised life. It is little wonder that it has fostered a new addiction. Read more
SA schoolboy Brandon Kynoch’s mobile game Torus. became a global hit when the App Store chose it as its Game of the Day in 137 stories worldwide. Read more
To really be given a chance to show its mettle, mobile content must be tailored to fit its unique, smaller format... in 2018, brands and agencies continue trying to retrofit ATL content. Read more
People tend to think that personal communication originates within the intimate dimension of our personal space... but data alters our understanding of personal and public spaces. Read more
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