TheMediaOnline’s latest news about mobile media.
Brands can collect personalised audience data from customer engagements to craft meaningful hyper-personalised omni-channel marketing campaigns at scale. Read more
Advertising is a vital source of funding and support to many media, so it is curious that they should sanction irritating and alienating advertising executions. Read more
Media houses, particularly those with a strong online presence, could be hit hard if the Electronic Communications Amendment Bill is passed by Parliament in its current form. Read more
Innovation is an imperative value to instil in a company, but as Robertson pointed out, you also need leaders and teams that support innovation, specifically those that can combine analytics... Read more
Continuous calls from the South African public of “data must fall” highlights the issues that mobile users are having in the country. Read more
TV previously dominated ad spend, garnering up to 80% of the ad budget. But its future is under threat as alternative screens threaten the future profit margins of pay-TV networks. Read more
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