TheMediaOnline’s latest news about mobile media.
A South African YouTube cooking show, Bunnies in the Burbs, is making inroads into Africa and India telling pan-African stories via mobile TV. Read more
Effective Measure’s ‘South Africa Online’ report tells us that 74% of the 40 128 380 local unique browsers in December were from mobile devices. Read more
Brands can collect personalised audience data from customer engagements to craft meaningful hyper-personalised omni-channel marketing campaigns at scale. Read more
Advertising is a vital source of funding and support to many media, so it is curious that they should sanction irritating and alienating advertising executions. Read more
Media houses, particularly those with a strong online presence, could be hit hard if the Electronic Communications Amendment Bill is passed by Parliament in its current form. Read more
Innovation is an imperative value to instil in a company, but as Robertson pointed out, you also need leaders and teams that support innovation, specifically those that can combine analytics... Read more
