TheMediaOnline’s latest news about mobile media.
To really be given a chance to show its mettle, mobile content must be tailored to fit its unique, smaller format... in 2018, brands and agencies continue trying to retrofit ATL content. Read more
People tend to think that personal communication originates within the intimate dimension of our personal space... but data alters our understanding of personal and public spaces. Read more
A South African YouTube cooking show, Bunnies in the Burbs, is making inroads into Africa and India telling pan-African stories via mobile TV. Read more
Effective Measure’s ‘South Africa Online’ report tells us that 74% of the 40 128 380 local unique browsers in December were from mobile devices. Read more
Brands can collect personalised audience data from customer engagements to craft meaningful hyper-personalised omni-channel marketing campaigns at scale. Read more
Advertising is a vital source of funding and support to many media, so it is curious that they should sanction irritating and alienating advertising executions. Read more
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