TheMediaOnline’s latest news about mobile media.
Herein lies a challenge facing mobile: spam and robocalls. Your phone is with you all the time and it allows you to have access to anything almost all of the time. Unfortunately, the reverse... Read more
Media agencies Mindshare and The MediaShop were ranked first and second respectively in the Mobile Marketing Association’s annual Business Impact Index's ‘Africa’ Index held in New York. Read more
One of the biggest challenges to mobile advertising is the universal lack of standard/agreed definitions around mobile ‘viewability'. South African agencies and publishers weigh in. Read more
Digital in Africa is neither explorative nor exploitative. It’s what we eat, live and need to survive. The digital revolution in Africa is driven by mobile. Read more
The Mobile Marketing Association has released a white paper addressing the most prominent problems facing agencies, publishers and brands today: brand safety, ad fraud and viewability. Read more
With the internet age, international banking and in the near future, cryptocurrency adoption, sending finances home is easy, fast and safe. Here are top 5 apps that make it happen. Read more
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