Digital

As much as the digitisation shift was a Darwinian survival tactic, it has also delivered numerous unintended consequences.

A major takeaway from the pandemic is that it permanently changed consumer behaviour, both online and offline, and marketing professionals,...

Those who spread misinformation are exploiting people’s lack of media literacy — it’s easy to spread lies to people who...

If there's one thing that needs to be a strategic priority in 2021, it’s planning to remain relevant in the...

Social media in South Africa has been awash with panic, conspiracy theories and mass account deletions ever since it became...

What’s the probability that you’ll remember every piece of content that you’ve consumed today? With so much marketing material in...