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Caryn Gootkin cautions against the temptation to overwrite and baffle with jargon, focussing on why plain language is so important...
Read moreDetailsIt is time we review the way we approach PR and embrace a modern, creative and integrated movement called ‘brand...
Read moreDetailsIt is quite extraordinary how the ANC is increasingly resorting to the tactics the National Party used against the media...
Read moreDetailsI am in the good position that I get my clients' opinions published regularly, but certainly not always and every...
Read moreDetailsDavid Bullard believes that studying journalism for years is a complete waste of time and money. And that’s not all…...
Read moreDetailsKeep in mind that social media is the new PR, says Amanda Patterson. You cannot use it as an advertising...
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