Communications
The good, the bad, the ugly: advertising & the 2012 Olympics
How many of you gun-slinging advertising creatives remember the movie - The Good, the Bad and the Ugly, directed by...
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If Eusebius can’t stand the heat, he should get out of the MasterChef kitchen
Caryn Gootkin, who by her own admission is no Master Chef, was so taken in by the show and its...
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The rands and sense of plain language: does it pay to write simply?
If her column on using plain language to show your sensitive side failed to move you, Caryn Gootkin looks at...
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Driving visibility online through the evolved release
In line with the shift to all things internet, the press release has evolved beyond its traditional use between PR...
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Axes out for Advertising Standards Autocracy
It comes as no surprise that the embattled Advertising Standards Authority management and board have gone to ground and are...
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Is the average media consumer a moron?
It is something of a nightmare for the mass media and their advertisers these days, trying to understand the psyche...
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