Out of Home
Evolving and growing together is key to a thriving OOH industry
Iconic SA brands Simba and KFC recently launched a campaign that saw the snack food company team up with the...
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When more is less: Why over-saturation in the OOH industry is an issue
We’re running out of space for new OOH inventory in provinces that are typically in demand by advertisers.
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Primedia Outdoor extends advertisers reach with three new roadside LED billboards
With an astonishing 1 230 square meters of roadside digital out-of-home in SA already, Primedia Outdoor unveils three new roadside...
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Why major advertisers are turning to spaza shops to promote their brands
What excites me most about this new product is being able to offer a media solution that allows brands to...
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Why outdoor media owners should be thinking about their content strategy
We have developed a holistic content strategy that we have rolled out across our digital billboards, which aims to integrate...
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State of outdoor media in South Africa: a development perspective
Out-of-home media has experienced a thrilling revival over the past year or so, coinciding with the loosening of Covid-19’s grip...
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