Out of Home

The meetings and events industry has a powerful impact on the South African economy, writes Martin Hiller, who also takes...

The commuter market is South Africa’s largest consumer segment comprising over 22 million people. Advertising on taxis should therefore be...

Primedia Outdoor has revealed its reach across the South African commuter environment countrywide, boasting 1180 advertising touch points in total....

With over R50 million spent on outdoor advertising for the 2015-2016 financial year, Lucinda Jordaan breaks down the figures to find...

It is estimated that the worth of the South African out of home (OOH) sector will grow to R4.8bn in...

There is no doubt that the introduction of smart devices has irreversibly changed the way consumers communicate with the world...