Out of Home

With over R50 million spent on outdoor advertising for the 2015-2016 financial year, Lucinda Jordaan breaks down the figures to find...

It is estimated that the worth of the South African out of home (OOH) sector will grow to R4.8bn in...

There is no doubt that the introduction of smart devices has irreversibly changed the way consumers communicate with the world...

Indications are that 2016 has been a fairly good year for out of home: The Advertising Association/Warc (World Advertising Research...

Mark Cooper, currently chief operating officer of JCDecaux Sub-Saharan Africa, has been appointed as the new CEO and will take...

Out of home (OOH) has traditionally been seen as a secondary, non-core advertising medium, with advertisers and agencies allocating it...