Out of Home
Breaking down the barriers, Kasi-style
Small, localised media companies have an inside edge over their larger rivals when it comes to advertising in the townships...
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From VR to data beacons: Eight impactful exhibition industry trends
The Association of African Exhibition Organisers (AAXO) provides their top eight trends for exhibitions in 2017. WEARABLES: In a wireless...
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Eish, it’s lekker when billboards talk the lingo
Changing a payoff line like 'From Ow Ow to Wow Wow' to 'From Eish Eish to Sharp Sharp' can make...
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The power of business events and brand experiences
The meetings and events industry has a powerful impact on the South African economy, writes Martin Hiller, who also takes...
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Taxi branding in action
The commuter market is South Africa’s largest consumer segment comprising over 22 million people. Advertising on taxis should therefore be...
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Rocking the rank space
Primedia Outdoor has revealed its reach across the South African commuter environment countrywide, boasting 1180 advertising touch points in total....
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