Multicultural marketing will be the new form of marketing, but without diversity in advertising campaigns and companies, our industry won’t be able to create content that connects. Read more
Whatever the future holds, we can always rely on our human qualities... Remain passionate, be empathetic and constantly change your approach to fuel your creativity. And you should be all go... Read more
Before I begin, I want to clarify that I’m not against groups of people sitting together and coming up with ideas, in fact I feel the opposite. What I am against, however, is the way it’s do... Read more
Over the years there have been many attempts to create the ‘agency of the future’. Enfatico, the WPP agency that was built from scratch for Dell, was perhaps the highest-profile attempt to c... Read more
Pepe Marais, executive creative director of ad agency, Joe Public, is running the Great Wall of China to raise funds for the school he has adopted, and the education NGO he started. And he’s... Read more