‘StreamScam’: Connected TV households’ devices fraudulently spoofed
Simulated devices 'took advantage of flaws in streaming-TV ad-serving technology and the supply chain to fool marketers into paying for ...
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Tag: ad servers
prOOH: Buying out of home, programmatically
It is too early to tell whether programmatic as a way of buying will take over completely, but we can ...
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Programmatic buying: so much more than simple automation
The (online) media world is changing fast – really fast. Blink and you might miss it. We are living in ...
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