Media beyond the numbers: Is media really just about the numbers?
The numbers say the audiences are there... but consumers are less tolerant of advertising in general. Without effective strategic alignment ...
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Tag: ad serving
Viewability: Digital media’s elephant in corporate boardrooms
The operating nature of digital media ad serving makes ad viewability a reality in digital media, and the industry should ...
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When TV and digital merge, good things happen
According to many sources from Forrester and beyond, this is the year when digital media ad spend surpasses TV. That’s ...
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