The numbers say the audiences are there... but consumers are less tolerant of advertising in general. Without effective strategic alignment of medium and channel, the numbers will not automa... Read more
The operating nature of digital media ad serving makes ad viewability a reality in digital media, and the industry should be accountable for ad viewability. Read more
According to many sources from Forrester and beyond, this is the year when digital media ad spend surpasses TV. That’s nice and all, but the true anticipation for the future is when TV itse... Read more
