Tag: ad spend

South Africa’s Digital Media and Marketing Association (DMMA) has figured out a new, more accurate, way of measuring the country’s ...

Our industry as a whole ignores what it doesn’t know. This is a fact. “I have never listened to RSG. ...

Creating a television commercial is hugely expensive, but advertisers often prefer to spend that money rather than have six ads ...

Digital advertising will not get the respect it deserves in the marketing mix until media buyers and advertisers look at ...

The MediaShop’s Tony Banahan takes a look at ad spend trends covering a five year period from March to February. ...

This year the media industry will reflect on how local press became a major player in the print sector. For ...