Old locks, new thieves. It’s time to retire the verification rubber stamp
Why are Google and The Trade Desk leaving TAG? What are the limits of TAG certification? How is AI exposing ...
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Tag: ad tech
Ghost clicks, real advertising losses
Ghost click farms drain ad budgets through sophisticated fake clicks and fraudulent engagement signals. Modern ad fraud schemes such as ...
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Ad tech’s race to authenticated identity
There is a lot of talk in AdTech these days about user identity, and Google’s decision to leave browser cookies ...
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Significant challenges, but here’s to another year in the media
With the working year drawing to a close, and a well deserved break in sight, we wish our readers, advertisers ...
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Once again, late to the party. When is our time?
Nigeria's modern media landscape hardly appears to be modern. It races behind in the realm of technology and its integration ...
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Media Moves: IRT wins MyCiti rights… again, Jimmy Moyaha new host of SAfm Market Update with Moneyweb, BMT provides turnkey solution to assist emerging DOOH businesses
The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: IRT Media ...
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