365 Digital’s inaugural Ad Tech Masterclass event this week offered some fascinating insights. Here are the key takeaways. Read more
There may not be a dot-com bubble to burst anymore, but we are certainly entering into a period of consolidation and possibly reduction in the overall number of vendors around for you to spe... Read more
Why have some of the world’s largest tech companies failed at bringing marketplace technology to TV? Read more
The mention of AI does provoke fear in many, but it has had real positive results. Netflix claims to have saved itself $1 billion in subscriber loss by using AI to predict viewer preferences... Read more
Ad tech has been filled with me-too companies and those living off their funding for far too long. Those days are coming to a close... Read more
Many people talk about the future of advertising. It’s a hot topic, especially when you come from an agency background. I’ve sat in debates and had exchanges with people on the agency side a... Read more
