Why have some of the world’s largest tech companies failed at bringing marketplace technology to TV? Read more
The mention of AI does provoke fear in many, but it has had real positive results. Netflix claims to have saved itself $1 billion in subscriber loss by using AI to predict viewer preferences... Read more
Ad tech has been filled with me-too companies and those living off their funding for far too long. Those days are coming to a close... Read more
Many people talk about the future of advertising. It’s a hot topic, especially when you come from an agency background. I’ve sat in debates and had exchanges with people on the agency side a... Read more
Over the next five years we will see ad tech supplanted, albeit short-circuited, by technology and companies that directly serve marketers and their enterprises, says Dave Morgan. Late last... Read more
What will this year bring? I don’t know, but I do have some good guesses on some of the headlines we’ll see next. Here are my top seven: TV not dead yet; its ad spend rises yet again. TV vie... Read more