Primedia Outdoor and out of home ad-tech operator, LMX, are researching audience measurement across the former's inventories in seven African markets. Read more
The stakeholders in the digital marketing ecosystem need to pull together to face its challenges and capitalise on opportunities. Read more
Simulated devices 'took advantage of flaws in streaming-TV ad-serving technology and the supply chain to fool marketers into paying for ads that were never actually seen by viewers on real d... Read more
Six leading digital out of home (DOOH) technology platforms have partnered to bring standardisation to digital-out-of-home venue data and help drive programmatic DOOH forward. Read more
Are you ready for a Google-centric advertising world? That’s what is about to happen. Last week Google announced plans to phase out third-party cookies from Google Chrome. Read more
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