Simulated devices 'took advantage of flaws in streaming-TV ad-serving technology and the supply chain to fool marketers into paying for ads that were never actually seen by viewers on real d... Read more
Six leading digital out of home (DOOH) technology platforms have partnered to bring standardisation to digital-out-of-home venue data and help drive programmatic DOOH forward. Read more
Are you ready for a Google-centric advertising world? That’s what is about to happen. Last week Google announced plans to phase out third-party cookies from Google Chrome. Read more
We, in our business, use cookies transparently to make sure that advertising matters for brands, publishers and most of all, for consumers. Read more
The role of distributed ledger technology (DLT), or blockchain, in the coming years can be compared to that of cheap consumer broadband in enabling mass market videoconferencing technology.... Read more
365 Digital’s inaugural Ad Tech Masterclass event this week offered some fascinating insights. Here are the key takeaways. Read more
