There may not be a dot-com bubble to burst anymore, but we are certainly entering into a period of consolidation and possibly reduction in the overall number of vendors around for you to spe... Read more
The mention of AI does provoke fear in many, but it has had real positive results. Netflix claims to have saved itself $1 billion in subscriber loss by using AI to predict viewer preferences... Read more
Many people talk about the future of advertising. It’s a hot topic, especially when you come from an agency background. I’ve sat in debates and had exchanges with people on the agency side a... Read more
Over the next five years we will see ad tech supplanted, albeit short-circuited, by technology and companies that directly serve marketers and their enterprises, says Dave Morgan. Late last... Read more