Data-driven linear advertising stands out for large advertisers who need both more precision in their targeting but must have massive scale. Read more
Why have some of the world’s largest tech companies failed at bringing marketplace technology to TV? Read more
According to many sources from Forrester and beyond, this is the year when digital media ad spend surpasses TV. That’s nice and all, but the true anticipation for the future is when TV itse... Read more
I hate to waste things. I hate wasting time, and I despise wasting money. As an old media guy, I also hate wasting budget, which is why addressable media is so exciting to me, writes Cory... Read more
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