Tag: addressable TV

DStv Media Sales is a world-class media sales organisation. As the B2B business within the MultiChoice Group, DMS provides unique ...

Data-driven linear advertising stands out for large advertisers who need both more precision in their targeting but must have massive ...

Why have some of the world’s largest tech companies failed at bringing marketplace technology to TV?

According to many sources from Forrester and beyond, this is the year when digital media ad spend surpasses TV.  That’s ...

I hate to waste things.  I hate wasting time,  and I despise wasting money. As an old media guy, I ...