AMA is taking back a piece of a R44 billion pie
More than 80% of South Africa's media pie is shared between the top five global media agency groups. This leaves ...
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Tag: ADEX
In a ‘fiercely volatile’ world, what can media agencies expect in 2017?
I was tempted to write this article in the same style of that famous joke book “Everything that men know ...
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Choices, choices everywhere…
While we are spoilt for media choices, the creative is more important than ever. As strategy season peaked in 2013, ...
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In defence of the ‘amazing’ AdEx
One thing I will say is that 'amazing' is probably the most ambiguous word ever. It can mean amazing in ...
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Making rands and sense of adspend
The MediaShop Group managing director Chris Botha tackles the disparity between the statistics and adspend and what really drives the ...
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Making money from online media: mission possible
The biggest question relating to online publications is how does one make money from it. 24.com’s GM Geoff Cohen explains. ...
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