![WOO study finds private marketplaces dominate global pDOOH trading [part 2]](https://themediaonline.co.za/wp-content/uploads/2026/09/technology-hologram-indoors-350x250.jpeg)
WOO study finds private marketplaces dominate global pDOOH trading [part 2]
WOO's Global pDOOH Expenditure Study found global programmatic digital out of home (pDOOH) advertising spend reached $1.339 billion in 2025, ...
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Tag: AdTech
![Global programmatic DOOH market reaches $1.339bn, with EMEA leading adoption [part 1]](https://themediaonline.co.za/wp-content/uploads/2026/09/nighttime-cityscape-with-crowd-gathered-front-large-illuminated-screens-350x250.jpg)
Global programmatic DOOH market reaches $1.339bn, with EMEA leading adoption [part 1]
WOO's inaugural Global pDOOH Expenditure Study found the global programmatic digital out-of-home market reached $1.339 billion in 2025, accounting for ...
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Advertising is coming to AI chatbots — and it could influence the answers you get
Advertising is moving into AI chatbots like ChatGPT and Gemini. Researchers Carlos Diaz Ruiz, Hanken School of Economics; Broderick Turner, ...
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Media Moves: Naritive launches STUDIO, Lobengula appoints Terry McKenna as ECD, Field Force launches FieldIQ market intelligence division
The Media Online’s weekly round-up of media business moves, all in one place The BIG move: Naritive takes its Attention Intelligence ...
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OOH Central puts South Africa’s OOH industry under one roof
DOOH.co.za is now OOH Central, a "central platform that represents and connects the entire OOH industry. The new identity better ...
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Africa is not just chatting, it is closing deals
Across the continent, commerce is no longer initiated on websites or apps, writes Megan du Toit, AdTech lead & solutions ...
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