Mark1 launches independent marketing technology advisory firm, Carbon1
A formidable team of SA’s most experienced marketers and industry leaders have joined forces to create martech advisory service, Carbon ...
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Tag: AdTech
Advertising vs adtech – is there a difference?
Digital has been a buzzword in the advertising fraternity for some time now. A fair portion of adspend is being ...
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prOOH: Buying out of home, programmatically
It is too early to tell whether programmatic as a way of buying will take over completely, but we can ...
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The only constant is change – and consolidation
The only constant in general is change, while the only constant in the world of technology is consolidation. At least ...
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Big data is like sex, everyone talks about it but no one has it
Ad:Tech is a global meeting place for forward thinking brands, agencies and media owners with events held throughout the year ...
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Time to start measuring the real results of online advertising
How exactly do you measure whether your online advertising is working? Nikki Cockcroft clarifies the truth behind the debate. The ...
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