What marketers keep getting wrong about Black Friday
Black Friday has become one of the loudest and most predictable days in the marketing calendar, but according to Penquin’s strategy ...
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Tag: advertising agencies
Joe Public takes top honours at the 2023 FM AdFocus Awards
Joe Public is the 2023 FM AdFocus Agency of the Year, winning the hotly contested Large Agency of the Year ...
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Ad agencies pressure their colleagues not to work for fossil fuel companies
Advertising and public relations (PR) agencies running campaigns for fossil fuel companies are being taken to task by their colleagues ...
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The Loeries being in Cape Town just fits
I’m a Loeries Margate baby. When I started my career, the elders spoke of the Sun City Loeries – the ...
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Why our social constructions matter and influence advertising
June is that time of the year when brands and their agencies embark on a month-long activation celebrating the LGBTQQIAAP+ ...
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Agencies and freelancers: the state of play
South Africa’s freelance creatives are in high demand. What can agencies learn from them, and what can South African freelancers ...
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