Building an internal creative agency: What brands need to get right
Internal creative agencies should be built around a brand’s specific needs, rather than attempting to replicate a full-service advertising agency. ...
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Tag: advertising agencies
AGENCY SCOPE 2027/28 targets 825 interviews as study expands in South Africa
The seventh edition of AGENCY SCOPE in South Africa will begin fieldwork in May 2027, with the biennial study expanding ...
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Case study: AI search is changing how media and marketing businesses get found
AI assistants are becoming a new discovery channel for media and marketing businesses. Generative Engine Optimisation (GEO) helps businesses get ...
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Advertising’s AI dilemma: Selling time is collapsing
*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb- scroll-mt-" dir="auto" data-turn-id="request-WEB:27a86943-87f9-421c-ae7c-d5e503a8fed2-3" data-turn-id-container="request-WEB:27a86943-87f9-421c-ae7c-d5e503a8fed2-3" data-testid="conversation-turn-8" data-turn="assistant"> div:has()+:is(.text-message,.relative:has(>.text-message))]:-mt-2 grow"> Martech stack utilisation has fallen to 49%, highlighting the ...
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Brand vs performance: What marketers really expect from agencies
Brand and performance marketing are increasingly viewed as two parts of one integrated marketing strategy. IAS research found that 95% ...
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What happens to agency fees when AI halves the hours?
AI is halving agency production time across content, reporting, campaign builds and creative. Time-based billing penalises efficiency, reducing fees when ...
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