Tag: advertising agencies

AI assistants are becoming a new discovery channel for media and marketing businesses. Generative Engine Optimisation (GEO) helps businesses get ...

Martech stack utilisation has fallen to 49%, highlighting the cost of underused marketing technology Advertising agencies are increasingly using generative ...

Brand and performance marketing are increasingly viewed as two parts of one integrated marketing strategy. IAS research found that 95% ...

AI is halving agency production time across content, reporting, campaign builds and creative. Time-based billing penalises efficiency, reducing fees when ...

At some point the news will make its way out to the wider advertising public. Or maybe it won't, because, ...

Creative and media integration is now essential because digital marketing requires both disciplines to work together in real time. The ...