The great advertising divorce
Creative and media integration is now essential because digital marketing requires both disciplines to work together in real time. The ...
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Tag: advertising effectiveness
100 industry leaders to take the stage at South Africa’s largest CMO event
100 speakers focused on marketing strategy and brand leadership 1000 delegates set to attend and exchange insights and shared experiences ...
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Why you let down your guard on ads when scrolling on social media
Cognitive load changes how consumers respond to advertising Social media scrolling reduces critical thinking Credibility depends on evidence, not confidence ...
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More accountable, more accessible, more valuable
Global OOH revenues reached $54 billion, up 15%, with DOOH now making up 47% of the market. Measurement is driving ...
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‘It’s about bloody time’
Michelle Randall Sharnock and Kirsten Dugmore have founded Kirelley, a company centered around evidence-based marketing designed to drive brand growth. ...
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Enhancing marketing effectiveness in the age of AI
Under the theme From Disruption to Creation: AI’s Impact on the Agency-Client Ecosystem, Effie South Africa recently hosted a dialogue ...
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