Consistent metrics needed, or online ad growth at risk
A research project that set out to discover how connected adults behave in their consumption of and attitudes towards the ...
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Tag: advertising research
Benchmarking return on adspend: Media type and brand size matter
Global media research giant, Nielsen, has established benchmarks that detail the expected return on spend based on media type - magazines and ...
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No more battle of the sexes ads for 1st for Women
Insurance company 1st for Women has launched its new brand positioning and TV commercial, #weputyoufirst, moving away from men bashing ...
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Bringing brand data to programmatic
The question of how we measure advertising success is not new.Whether it is about an immediate response, building long-term brand ...
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Straight Talk: The research fallacy that refuses to die
My colleague Dom Twose, Millward Brown’s Global Head of Knowledge Management, has just had an interesting and potentially confrontational paper, ‘How ...
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Path to Persuasion wave two a ‘powerful tool’ for planners
The groundbreaking Path to Persuasion research done by Ads24 last year has been boosted by new information gleaned as a ...
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