Most media owners agree that selling advertising is tougher than ever in an industry that has become cluttered and fragmented. There is fiercer competition between a growing list of platform... Read more
There’s a new perspective on advertising, one that opens doors for newspapers if they seize the initiative. In the last several weeks, my whole concept of advertising and marketing has... Read more
In April, we asked readers to tell us who they thought scored 10 out of 10 so we could celebrate our industry’s top achievers who consistently out-perform their colleagues. The criteria wer... Read more
I have been an ad and marketing guy for a while now, and I’ve been sold by some of the best and some of the worst salespeople across the industry. Many of the best I’ve maintained strong rel... Read more
The divide between editorial and commercial, church and state in publishing traditions, is now a millstone for the industry. That old-school separation used to mitigate in favour of strong,... Read more
Disruption, more specifically digital disruption is the buzzword on everyone’s lips, with new competitors in a range of industries and sectors using technology to challenge long-established... Read more
