Where does your brand belong?
Contextual advertising places brands alongside relevant content, while audience targeting reaches consumers wherever they are online. Contextually relevant ads generated ...
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Tag: advertising strategy
Brand vs performance: What marketers really expect from agencies
Brand and performance marketing are increasingly viewed as two parts of one integrated marketing strategy. IAS research found that 95% ...
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Township CX Report: Why marketers need to reduce the ‘cost of coping’
The 2026 Township CX Report introduces the “cost of coping” – the hidden financial and practical burden township households carry ...
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The era of feel-good marketing
Feel-good marketing is emerging as a key strategy for brands seeking stronger emotional connections with consumers Penquin says consumers increasingly ...
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The only L’s I take are Lessons
At some point the news will make its way out to the wider advertising public. Or maybe it won't, because, ...
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Strategies to maximise return on ad spend this retail season
South Africa’s year-end retail season has officially kicked off, and with Black Friday, the December holidays, and Back to School ...
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